ABSTRACT Nigeria had overwhelmingly given both solicited and unsolicited supports to Africanneigbours: intervened positively in their internal crisis, provided humanitarian services, doled out billions ofdollars as charity, sent technical aid corps, formed and sent military supports, and so on. In most cases, theseflamboyant gestures were defiantly done against home interest and survival. However, there seems to be adisconnection between what is given out and what is given in return. Ther...
Abstract Over the past several decades, the economies of the world have become greatly connected through international trade and globalization. The trade relations between Nigeria and China have grown in recent years. Overtime, researchers have contributed on the Nigeria-China relations with interest on foreign aids, balance of trade, foreign direct investment and trade policies between the two countries. Most of them anchored their explanation on dependency theory. They pay less atten...
ABSTRACT Myths are embedded in the cultural heritage of nations. This research analyzes the treatment of myths evident in the African culture as seen in Okri’s The Famished Road. The text is imbued with elements that are germane to the objectives of this study. This research employs Northop Frye’s Archetypal theory which deals with recurring myths and symbols of season, life and death as well as images, and character types. This research maintains that myths are of great relevance in our...
ABSTRACT This study examines if radio adverts of peak milk influences the buying behavior of consumers in thinker’s corner, Enugu state irrespective of its cost and price. The objectives of this research work was to find out how radio advertising of peak milk increases the number of its consumers and to know if consumers continue to use peak milk even after using it for the first time. This research was confined to only one theoretical framework which is the Agenda setting theory. A sample ...
Abstract The technological breakthrough of web 2.0 revolutionized communication channels, increasing information traffic from source to sender and vice versa. Media convergence is one of the many outcomes of this technological revolution whereby traditional media and the internet merge to disseminate information to audience. However, news preferences seem to relegate different audience demographics to particular channels of communication. This study which analyzed the most preferred mediu...
ABSTRACT The study examined the Image of Godfrey Okoye University by the graduating students of 2017/2018 session of the university.Quantitativedesign and survey methodology was adopted for this work. The population for the study consisted of 471 graduating students of 2017/2018 session with a sample size of 261. The study was anchored on two theories. Stakeholders theory and excellent theory. The study found out that the learning facilities in Godfrey Okoye University are of a high quality ...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Women are underrepresented in most levels of government, as a result have made little progress in attaining political power in legislative bodies, or stamping equal relevance alongside their male counterparts in different political spheres in Nigeria. Consequentially, they have not achieved the decades old target of attaining relevance politically as set by the United Nations Economic and Social Council (ECOSOC) Resolution i...
ABSTRACT It has become more fashionable to use political messages to create awareness during political campaigns. Indeed political advertising is becoming very popular since it aids the candidate to create awareness and persuade the people to buy into his views. Political campaign materials can come through different media: print (including billboards and flayers) or broadcast (Tv and Radio).This study examined the influence of political Advertising on the Behaviour of Anambra state Electorat...
ABSTRACT The study examined the effects of advertisement on the success of an organisation using Diamond bank adverts as a study. The objectives behind the study were to find out various advertising strategies employed by Diamond bank to reach its numerous customers, ascertain how effective these advertising strategies are, to ascertain the extent to which these advertisements of Diamond bank have contributed to the patronage of their service in Nigeria and to identify other areas these a...
ABSTRACT The media as one of the specific learning condition is believed to be a potential contributor to the growth of antisocial attitudes and behavior in students and teenagers. While social scientists work on determining the major causation of violence, such as social environments, cultural factors, family instruction, and group membership parents, teachers, politicians and school administrators continue to blame the media for increased cultural alienation and attitudinal change among ad...
ABSTRACT The main goal of this study is to describe the morphological properties of C’lela; a Niger-Congo, Western Kainji language spoken in the eastern part of Kebbi State, Nigeria. The study mainly adopted the classic descriptive model of linguistics in particular to explore and highlight the morphological processes and properties of C’lela. The relevant data for the study were sourced mainly from the extant literature on C’lela as well as the field data. By and large, the primary dat...
ABSTRACT Since Simon De Beauvoir’s Second Sex (1949), various debates have taken place concerning feminism and its objectives. The definition of feminism and what it means to a group of people or region has also been very controversial. In Africa, feminism has been received with mixed feelings leading to the proposal of alternative terms and definitions in a bid to clearly define the struggle of African women. The search for diversity in feminism that is responsive to the different needs an...
ABSTRACT The changing patterns of media ownership as a result of media liberalization and technological advancements have been globally acknowledged. Of particular interest is the growing phenomenon of media concentration in the hands of a few owners who are becoming conglomerates in the sector and the implications on the development of programming diversity. The study examined the programming patterns of three radio stations Joy FM, Hitz FM and Luv FM owned by an emerging conglomerate, Multi...
ABSTRACT This research investigates the interrelation impact between oil price volatility and bilateral exchange rate volatility of selected oil – dependent countries and the causality pattern between them in the pre – and post 2008 -2009 global financial recession. Exchange rate volatility is for economies that are dependent on oil either for major industrial activities or for fiscal revenue. Thus, currencies exchange rates volatility examined in the study are for the Ghana cedi, Nigeria...
ABSTRACT High infant and maternal mortality rates are major public health concerns in developing countries including Ghana. Most of these deaths are caused by pregnancy related complications. In Ghana, about 57 percent of women in their reproductive ages had Facility Based Deliveries (GSS, 2008) as against 95 percent who received antenatal care. This is therefore not enough to achieve MDGs 4 and 5. Currently maternal mortality is estimated to be 350 death per 100 000 live births meanwhile, th...