1.1INTRODUCTION Branding is prerequisite for successful outcome of a nation or company, rebranding is how the world is run. Rebranding, marketing, product promotion, product placement are synonymous themes and terms in efforts developed by individual person, nation or by company who intend successful outcomes. In today’s world, it is not attractive producing a good useful product with bad contents. A fundamental aim of all film production is to arouse in our audience certain definite i...
ABSTRACT The various literature studies intended to the mass media role in the national development and this clear in the area of political leadership. In this study, the researcher decided to draw home the Tourism that without a national political consciousness and viable political participation resulting in good leadership, there could be no genuine national development. The mass media is the fourth estate of government had been assigned the various responsibilities in the society including...
ABSTRACT The study deals with the analysis of the role of the Nigerian press in the democratic struggle in Nigeria. The research method used was the survey method, with the questionnaires and interview as the method for data collection. The study kicks off from the definition of democracy as the government of the people by the people and for the people, including brief definition of some features of democracy like popular sovereignty, popular consultation and periodical elections. Usin...
ABSTRACT The impact of Television Advertisement on Nursing Mothers cannot be over-emphasized. The objectives of this research is to investigate if television is actually the most effective media of advertisement as many theorists have asserted and to determine whether baby products commercials they see on television could influence the buying habits of the nursing mothers. In this study, the work has been grouped into the following sections. Chapter one deals with the introduction, which exp...
INTRODUCTION This study was prompted by the prevailing circumstances surrounding the contemporary Nigerians concerning language and communication (broadcasting) broadcasting media since. Its inception has been serving as a means of communication through which an individual shares in the world around him and beyond his immediate environment. By this if means that with broadcasting Nigeria has to partake of ideas them to adjust to the challenges of industrialization and adopted of innov...
ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. The questionnaires administered to the customer, staff and shareholders of the Bank were used in obtaining data for the study. It was found that Nnebuife community Bank regards public relatio...
ABSTRACT This essay tends to explain what Feminism is all about. It tries to bring out the idea of feminism in two female writers work. (Ifeoma Okoye & Buchi Emecheta). The review of various disciplines on feminism has been used by the researcher to emphasis on the female characters who strove to fight for themselves. The right and freedom of African Women are what the researchers seeks to unravel. This will be carried out to portray Ifeoma Okoye & Buchi Emecheta as writers who celebrate...
ABSTRACT This study is set out to analyze the themes and use of imagery of the Romantic period in William Wordsworth’s “The World Is Too Much With Us” and “I Wandered Lonely As A Cloud” and William Blake’s “London” and “The Garden of Love”. The purpose is to enlighten readers on the need for the return of man back to nature as the means for correcting a decaying society. The Romantic theory is adopted for the analysis of this study. The result is that the themes and use...
ABTRACT Communication has remained a formidable sector in the life wire of every society. For a meaningful life and co –existence in the society, proper use of communication techniques is very necessary. This work was born as a result of concern the dwindling nature of communication in the developing countries, bedeviled by problems of both economy and technological set back as a result of which our communication system has remained a child of misfortune. We commend this book, therefo...
ABSTRACT This study examines the impact of western films on teenagers as it affects the promotion of cultural heritage in African society. Much after the independence across African continent, one of the major preoccupations African leaders had to contend with is the restoration of African cultures in their pristine forms which were arguably polluted or collapsed by the colonial masters during their reign. No doubt, teenagers and youth generally, are vital segment of the society who could be ...
ABSTRACT This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is very vast and one cannot claim to have treated all the aspects of have literature involved in this topic within this skeletal out –fit. Rather the res...
1.1INTRODUCTION The fact that communication regard at area of print media is an indispensable factor in all aspects of human relation, is now too obvious to require any emphasis. As it was, the world revolves around the forum of communication networks. In the communication network, the print media serve as the bedrock, supplying all the necessary ingredients for the smooth and uninterrupted flow of information. Indeed, the role of print media in the communication process is very vital in th...
ABSTRACT Video club services has become the bare of the Nigerian citizens. They have gone a long way in providing services to people and they have in their own way created market for movie producers. They have boosted the activities of the most actors and actresses in the Nigeria movie industry and entertainment. This project, is undertaken to know how these video club market and conduct their services in order to meet the required satisfaction of their customers or club members. According ...
ABSTRACT This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was carried out are to. Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the company. To measure the impact of the advertising programmes on the performance of MTN GSM. The population of the study includes operators/customers, GSM dealers and management and relevant st...
ABSTRACT It is a known fact that Discourse Analysis is the analysis of language in use. This work shaowed how discourse analysis and pragmatic elements can be used in decoding facts and foregrounded information in the Holy Bible especially Jesus’ conversation with the Samaritan woman. The discourse elements such as: participants, context, turn-taking, exchange structure, reference, presupposition, inference, intention were used to bring out the foregrounded information in the conversation. ...