ABSTRACT This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was carried out are to. Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the company. To measure the impact of the advertising programmes on the performance of MTN GSM. The population of the study includes operators/customers, GSM dealers and management and relevant st...
ABSTRACT It is a known fact that Discourse Analysis is the analysis of language in use. This work shaowed how discourse analysis and pragmatic elements can be used in decoding facts and foregrounded information in the Holy Bible especially Jesus’ conversation with the Samaritan woman. The discourse elements such as: participants, context, turn-taking, exchange structure, reference, presupposition, inference, intention were used to bring out the foregrounded information in the conversation. ...
ABSTRACT Language is learned and shred, it is an arbitrary system of vocal symbols through which human beings in the same speech community interact, thereby communicate. Errors in communication can be inhibitions towards effective communication and decoding of messages. This research sets out to carry out an error analysis on some selected Yoruba films subtitled in English. Errors were lifted from four Yoruba films subtitled in English and were numbered as attested in each film. Error analysi...
ABSTRACTArtists, especially, cartoonists have made vigorous effort to portray the society by familiarizing people with the on-going events in such society. This work aimed at investigating how pragmatic elements could be deployed to properly interpret the ways in which cartoons and their utterances depict and satirize socio-political realities in Nigeria. In this regard, sixteen “pocket cartoons” were selected from Vanguard editions between June and Sep., 2010 and they were analysed using...
ABSTRACT Language is learned, shared, and it is an arbitrary system of vocal symbols through which human beings in the same speech community or sub-culture interact and hence communicate in terms of their common experience and expectations. Sociolinguistics is the study of any or all aspects of the society, including cultural norms, values, and beliefs. This research set out to carry out a sociolinguistic analysis of the proverbs in Adimora- Ezeigbo’s Trafficked. The sociolinguistic a...
ABSTRACT Language and style are the basic modes of communication and information. They centre on words and utterances and focus beyond these two aspects, that is, words and utterances. Stylistics is based mainly on the interpretation of texts from a linguistic perspective. A stylistic analysis of the selected election campaign speech of President Goodluck Jonathan is carried out in this research. The data used in this work to illustrate the stylistic effects on speech is the Campaign speech o...
ABSTRACT Stylistics is the study and interpretation of texts from a linguistic and literary perspectives. This work was done to examine the basic linguistic features that have been used by Chimamanda Ngozi Adichie in The Thing Around Your Neck to pass some messages across to the readers and the society. A functional approach was adopted, an approach where particular note is taken of the stylistic function, effect and thematic significance of linguistic features in a literary text. The stylist...
ABSTRACT This study investigated the language used in the editorials which serve as the founder for decoding the different functions in which editorials are put to use. It focuses on editorial selected from the Guardian newspaper from the month of October to November 2010. The selected tools in systemic grammar employed for the analysis are the Mood system, the Theme system and the Transitivity system. Editorials, therefore, becomes a bridge between the people and the government. It shows tha...
ABSTRACT Since Nigeria’s political independence in 1960, ensuring administrations have virtually towed the path of devastation. How have Tanure Ojaide and Helon Habila been able to portray the aesthetics of resistance in The Activist and Waiting for an Angel respectively using the New Historicism theory. The authors through various characters and events have been able to portray the aesthetics of resistance. It is therefore safe to say that there is aesthetics in resistance. TABLE OF...
ABSTRACT This project work deals with a critical analysis of characters and their journey using the novels of Amos Tutuola’s The Palm- wine Drinkard and Gabriel A. Ajadi’s The Forest of God annotated translation of D. O. Fagunwa’s Igbo Olodumare. This study tends to explore man and his adventurous life as a result of his quest. Sociological approach was adopted in this study to show that man in indispensable in the society and Journey (adventure) is essential to man. Journey varies dep...
ABSTRACT This research work examined the persuasive strategies of President Obama's public speaking as enshrined in his inaugural address. The analysis is grounded on Norman Fairclough's assumptions in Critical Discourse Analysis, claiming that ideologies reside in texts that it is not possible to remove or ignore ideologies from texts and that texts are open to diverse interpretations. The selected corpus' ideological and persuasive components were assessed. The analytical part of this resea...
INTRODUCTIONThis chapter will look into the background and the general introduction of feminism using Buchi Emecheta and Zaynab Akali’s ‘The Joys of Motherhood and ‘The Stillborn’ respectively. Also, it shall discuss purpose and scope of the study and finally the biography of the two authors.1.1Background of the studyFeminist ideology is found on the need to develop a female tradition of creativity to cause awareness on the plight of women as the oppressed, deprived, subjugated and un...
ABSTRACT The study has examined the extent of the marginalization of the African woman in a sexist society which relegates womanhood to gender roles. It has discovered, for instance that the persistent inequality between men and women in the Nigeria society which Alkali works portray, has contributed to the general disempowerment of women. Alkali however, projects womanhood in a positive light she upholds female potentialities which the patriarchal structure has represent. As a feminist, she ...
ABSTRACT There are different perspectives to gender issues, but this work has limited its review to the womanist perspective in Aidoo’s CHANGES and Okoye’s BEHIND THE CLOUDS. In establishing the perspective, a study of both writers looking critically into their literary and their ideology on womanism is carried out. The writers standpoint on the womanist approach under feminist theory in the analysis of the selected works, exposes us to the fact that gender issues in relation to femin...
ABSTRACT Genderism, an apt neologism for gender equilibrium in literary discourse and creativity is a sequel to feminism following the emergence of gender studies in the last quarter of the twentieth century. Since 1975 – declared by the United Nations as the international women’s year, there has been an uprising in the global ferment of female activism which through all fields of human endeavour, from the art of politics to the politics of arts. Feminism was initially founded on the shif...