CHAPTER ONE INTRODUCTION 1.1 Background to the Study According to carter and broom (2004, p.12) public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and its publics upon whom its success depends. It’s important to know that life and success of any organization can only be ensured and sustained through effective mobilization of both the internal and external publics of the organization. This t...
This is a research on Toyin Abiodun's drama texts "The Marriage of Arike" and "The Trials of Afonja" describing it as books on history and African culture using the theory "New Historicism". ABSTRACT Many writers resort borrowing and incorporating elements of culture in their works other to preserve from extinction. The writers in this time are aware of the historicity of the people as well as the culture and aesthetics which he intends to capture. The intention here is to educate,entertain,...
ABSTRACT This study examined the relationship between online public relations and customer engagement with First Bank of Nigeria as the focus of the study. This study was prompted by perceived inability of organizations to engage their online publics. The research design employed for this study was survey. The instrument of data collection was questionnaire. To achieve this, 250 customers of First Bank responded to questionnaire and the Head of Media and External communication of First Bank ...
Our experience and knowledge of the human nature are always incomplete and fragmentary. This inability to achieve a comprehensive grasp of what we are is often revealed as we attempt to clarify the concepts that emerge from our lopsided understanding of human nature. The concept of self is a case point. In this essay, we focused on the idea of self in philosophic literature; we affirm that self is seemingly lost in the multiplicity of its aspects. Kierkegaard Existentialism shows that existen...
TABLE OF CONTENTS Cover Title Certification Dedication Acknowledgement Table of Contents List of Tables List of Figures (or other illustrations) Abstract CHAPTER ONE INTRODUCTION 1.1Background to the study 1.2Statement of the problem 1.3Objectives of the study 1.4Research questions 1.5Significance of the study 1.6Scope of the study 1.8Operational Definitions of the terms CHAPTER TWO 2.0Sources of Literature 2.1Review of the Concepts 2.1.1What is advertising? 2.1.2Historical Dev...
ABSTRACT In this study, the researcher’s objective was to establish the effect of broadcast media in effective enlightenment on HIV/AIDS in Osogbo community: A case study of (Osun State Broadcasting Cooperation OSBC)”. The researcher sought to establish if HIV/AIDS programmes aired by OSBC FM are geared towards effective enlightenment on HIV/AIDS in Osogbo community. The background of the study highlights the history of HIV/AIDS in Nigeria. It details cases where media has been successful...
Abstract There is a symbiotic relationship between language, culture and literature as each reinforces, projects and distills the other. The need for the projection of African culture had informed the development of modern African literature which serves to enlighten, educate and showcase African worldview, practices and problems. Against the Conradian misinformed notion of Africans as a people without culture, this paper discusses aspects of African cultural ...
This critical need to know how dramatic appeals and elements influence the audience is the focus of this research work. This study therefore aims to examine the influence of dramatic elements in product advertisements on the consumers’ when it comes to purchase or buying decision. It will also establish if dramatic appeal in selected advertisements aid retention and recall at the point of purchase.
Abstract This study examined the “utilization of private school libraries by teachers and students in sabon gari local government area of Kaduna State” Nigeria. It identifies the concepts of private school library, the extent of availability of private school libraries; it also identified the types of Resources and Services Provided by Private School libraries, the utilization of private school libraries and the hindrances to utilization of private school libraries. The study adopted th...
This study examined the “assessment of the utilization of school library resources by secondary school students in Rimi College” and the objectives of the study were to examine the use of libraries by secondary school students in Rimi College Kaduna. Specifically, the study intends to identify the types of information resources available in Rimi College Library, Kaduna. To find out the extent to which students in Rimi College make use of resources in the school library. To identify the ch...
RADIO LISTENERSHIP HABIT OF MARKET WOMEN IN AKUNGBA - AKOKO BY AKINWALE, JOSEPH OLUWAFEMI MATRIC NO: 120102040 TABLE OF CONTENTS PAGES TITLE PAGEi CERTIFICATIONii DEDICATIONiii ACKNOWLEDGEMENTiv TABLE OF CONTENTSv LIST OF TABLESviii LIST OF FIGURESix ABSTRACTx CHAPTER ONE: INTRODUCTION 1.0 Introduction1 Background to the Study1 Profile of Akungba-Akoko Community 2 Statement of Problem3 Research Questions4 Objectives of the Study4 Significance of the Study4 Scope of the Study4 Limitations of...
The researcher's central aim of embarking on this study is to investigate why radio was used as a propaganda tool in the Second World War (1939-1945). The researcher made use of the Historical Critical-Analysis method of research; making use of secondary sources of data ranging from archives to internet sources to give an inter-disciplinary interpretation of the research questions raised in the study. The result of the analysis revealed that radio was used to end the Second World War and it s...
Purpose and Objective of the Study Purpose is defined as an idea or aim kept in the mind as the goals towards which ones effort is directed. It is a definite intention an object or reason to which something exist or is done. On the whole, the purpose of this study is to examine Newspaper Coverage of Women Participation in Nigeria Politics. It seeks to achieve the following specified objective. a. To determine the frequency ...
RADIO LISTENERSHIP HABIT OF MARKET WOMEN IN AKUNGBA - AKOKO BY AKINWALE, JOSEPH OLUWAFEMI MATRIC NO: 120102040 BEING A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF MASS COMMUNICATION, FACULTY OF ARTS, ADEKUNLE AJASIN UNIVERSITY, AKUNGBA-AKOKO, ONDO STATE, NIGERIA. IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF ARTS DEGREE (B.A HONS) IN MASS COMMUNICATION. MARCH, 2017 AFFIRMATION This is to affirm that this project was carried out by AKINWALE JOSEPH OLUWAFEMI o...
ABSTRACT This study was undertaken to investigate the information needs and information seeking behavior of the researchers in Nigerian Stored Products Research Institute, Ilorin, Kwara State. The study used questionnaire and interview method to obtain data from the respondents. Out of the sixty copies of questionnaire distributed to respondents, fifty-three copies were returned and found useable for the study. There was also an interview with the Director, library services in the institute. ...