Preamble In traditional grammar, words are the basic units of analysis. Grammarians classify words according to parts of speech and identify and list the forms that words can be grouped. Although the matter is really very complex, for the sake of simplicity we will begin with the assumption that we are all generally able to distinguish words from other linguistic units. A morpheme is the smallest part of a word that has grammatical function or meaning. For example, sawed, sawn, sawing, and sa...
1. Introduction 4 2. Theoretical Framework 2.1. Television Commercials 8 2.2. Attitude 10 2.3. Different Types of Commercial Background Music 11 2.4. Elaboration Likelihood Model and Theory of Musical Fit 12 3. Problem Statement 3.1. Research Question and Sub-Questions 18 3.2. Purpose and Relevance of the Research 19 4. Methodology 20 5. Literature Review and Analysis 5.1. General Consumer Attitudes Towards Television Commercials 21 5.2. Influence of Background Music in TV Commercial on Consu...
mso-ansi-language:EN-US">ABSTRACT mso-ansi-language:EN-US">This research work which examines the influence of the mass media on socialization of citizenry using Ebonyi state as a case study was based on the research design called survey. Its sampling technique which happens to be the purposive sampling was used because of the specific population under research and who are mostly children of schooling age. The questionnaire which served as a means of data collection was distributed am...
Costume and makeup is an interpretative tool in drama that enhances, describe the actor’s appearance during a performance. The use of costume and makeup is dictated by the directorial concept. Choices of costumes are usually to add aesthetic value to the actor’s role. The role of the costume is to design characters. Usually, the costumes are designed to denote characters occupation, mood, status, religion and political traits. When costumes are designed, designers bear in mind the aesthet...
TABLE OF CONTENTSCHAPTER ONE INTRODUCTION1.1 Background to the Study - 11.2 Statement of the Problem - 21.3 Research Questions - 31.4 Objective of the Study - 31.5 Scope and limitation of the Study - 41.6 Definition of Terms - 4 CHAPTER TWOLITERATURE REVIEW AND THEORETICAL FRAMEWORK2.1 Introduction -- 52.2 Young People’s Perception to Sexual Behaviour -- 52.3 How Young People Perceive and Value Different Contraceptive Techniques2.4 Youth Perception toward Relationship betwee...
Abstract This study was conducted in order to assess how sports news especially football sports were treated in Nigerian’s newspapers, by assessing the contents of the Nigerian sports papers, the readers interest given to various football leagues and level of prominence attached by way of placement and importance were also analyzed.Content analysis was used to gather data and the study sample was derived through stratified sampling method. A total of three (3) daily sports newspaper p...
ABSTRACT This study, The Pattern and nature of seasonal Film viewership among University of Maidugri students notes that seasonal films comes in series and students consumes a lot of time watching this films to the detriment of their studies Research has shown that, films just like books, are important medium of cultural transmission and socialization. Thus, the concern on media Influence has led to the development of different communication theories in an attempt to explain the relationship ...
Abstract This work is a linguistic study of Nigerian musical artistes, especially of the Hip Hop genre. The study shows that the artistes skillfully use language alternation strategies to enhance the aesthetic and rhetorical qualities of their music. It is revealed in the study that the language alternation patterns involve major Nigerian languages and English, and, they interact with elements of the lyrical structure, namely, the lines, rhymes and stanzas to enhance the musical ...
ABSTRACT One reason for the current revival of interest in Kelsen is the desire for an alternative to the empiricist and natural law approaches that have been the main competitors in English-language philosophy of law. Unlike empiricists, for whom the law is reducible to social facts, Kelsen argues that legal interpretation concerns non-empirical norms. These norms have a necessary structure that restricts legal interpretation. In examining the Hans Kelsen philosophy of law, the s...
ABSRTACTIn an empirical investigation into the newspaper reportage of probe of top officials of the Goodluck Jonathan administration with special reference of punch and guardian newspapers, through the used of five units of analysis (including editorials, features, letters to the editor, opinion articles and press interviews). Furthermore, the study employed the used of synthesis of primary and secondary sources to include: series of textbooks, research project works, magazines and newspapers...
ABSTRACT The present study focuses on the efficacy of psychodrama on test anxiety of students among secondary school, with reference to students suffering from mathematics anxiety. Five secondary school pupils, aged 15–18 years, took part in 10 group sessions of 90 min, held weekly over a period of about 6 weeks. The changes generated by psycho¬drama therapy in the pupils’ problem areas, such as, high stress levels before tests, impaired working memory, low self-esteem and motivation t...
ABSTRACTSemantics is the study of meaning system of a language and its approaches vary widely. In one view, meaning is the relationship between language and the external world (referential or denotative meaning), between a word and the concept it stands for. In another, it involves the mental state of the speaker, as reflected in a range of personal, emotive overtones (affective or connotative meaning). The uniqueness of the choice of words makes the language of advertising a specialized fiel...
AbstractIn recent time, women empowerment has been a dream yet to be achieved and realized. The low rate of female participation in politics compared to that of their male counter-parts in Nigeria create a need to examine the situation in this study. “The role of television in the campaign for women political empowerment”. The choice of the subject matter is informed by the empirical fact that women are to a large extent subject of discrimination, stereotype, subjugation and all forms of ...
AbstractMass media are very important tools of communication, through which information is passed to even the farthest end of the society. They enable us to communicate with each other by helping us to overcome the barriers of time and space. They perform both primary and secondary functions for the society.The media of mass communication are divided into the electronic (broadcast) and print media. The print media involves mainly magazine and newspaper; they are informers which provide retrie...
ABSTRACT The study examined the Impact of “Benue this week”-A radio Benue programme on the rural development of katsina-Ala local government area, using the survey research method, The researcher discovered that the dwellers of katsina-Ala local government area are aware of the radio Benue programme “Benue this week” therefore it concluded that the programme “Benue this week” has created an impact to the dwellers. The study recommended that the government should fund the programme...