Social & Management Sciences

Research Papers/Topics in Social & Management Sciences

AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR

INTRODUCTION The dictionary of advertising (1993:32) defines Advertising as follows:i. The process of calling the public attention to the availability of goods, services and causesii. The process of using Advertisement as a means of meeting marketing objectives.iii. The business of profession of producing and placing advertisements .Advertising has been with the world since the period of barter. But what is known today as modern advertising could be dated back to early 18th century, ...

THE IMPACT OF MONETARY POLICY ON INFLATION IN NIGERIA (2004 – 2010)

ABSTRACTOne of the main objectives of the government is to control the rate of inflationary pressure in the economy. The government employs a deliberate manipulation of cost and availability of credit and money to achieve this economic objective. The Central bank of Nigeria being the regulatory body combines measures designed to regulate the value, supply and cost of money into economic activities. This is what we call monetary policy (CBN Brief 1996/03). It is against this background that th...

A STUDY OF TAX COLLECTION AND REVENUE MOBILIZATION (A CASE STUDY OF ENUGU SOUTH LOCAL GOVERNMENT COUNCIL)

ABSTRACTA study of tax collection and revenue mobilization. This study is aimed at the problems surrounding tax collection and revenue mobilization. The objective of the study is determine the level of corruption or sharp practices on the part of tax collectors and revenue generators in local government area and also to know the extend to which unfaithfulness in tax paying as and when due affect the objective of tax collector and revenue mobilization in local government. The significance of t...

A SURVEY OF THE HIGH RATE OF FAILURE IN SHORTHAND IN THE DEPARTMENT OF SECRETARIAL STUDEIES (IMT) ENUGU

ABSTRACTThis dissertation is concerned with the survey of the high rate of failures in shorthand. This enables the researcher to have a broad and elaborate knowledge of the problem faced by shorthand students and how they can be tackled. Shorthand, formally known as phonograhy is an art; a time saving system of writing by sound. The advantage can be blurted due to the excessive rate of failure. This dissertation covers the background of the study problem and signification of shortha...

FRAUDES IN NIGERIA BANKS (ANALYSIS AND SOLUTIONS)

ABSTRACT This work is designed to examine the assessment of the role of the mass media in anti-corruption campaign. It is organized into five very instructive chapters. Chapter one deals with the background, statement of the problems, research questions and hypotheses, assumptions and limitation of the study among other things. Chapter two is devoted to the review of relevant materials in the area of study. Chapter three contains the methodology while chapter four concentrated on data analy...

IMPACT OF INFORMATION & COMMUNICATION TECHNOLOGY ON BANKING INDUSTRY IN NIGERIA

INTRODUCTION As we move into the 21st Century, banks all over the world realize that only those that overhaul the whole of their payment and service delivery systems and operations are likely to survive and prosper in the New Millennium. This is due to the pressures of globalization, consolidation, deregulation and rapidly changing technology. Today’s business environment is very dynamic and undergoes rapid changes as a result of technological innovation...

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON SALES VOLUME IN PEUGEOT AUTOMOBILE NIGERIA LIMITED

ABSTRACTThe study examined the impact of new product development on sales volume in Peugeot Automobile Nigeria Limited, Kaduna. The objective of the study is to examine how new product development on sales volume are being carried out by Peugeot Automobile Nigeria Plc, Kaduna. The survey research method would be adopted in this research. The finding further reveal that the techniques used in new product development on sales volume in Peugeot Automobile are basically the total assurance and co...

STOCK MANAGEMENT IN THE HOTEL INDUSTRY. A CASE STUDY OF ROYAL PALACE HOTEL ENUGU

ABSTRACTThis research work tagged: Stock Management In The Hotel Industry is intended to introduce the readers to the effective means of avoiding waste in their establishment and in order to avoid running under stock. An objective looks at stock management in the hotel, the activities involved in controlling stock, and roles of the stock keeper at both hotel and other firms.However, this work is organize into five (5) chapters Chapter one (1) which is the introduction focuses on the...

GENERAL DISCRIMINATION IN THE EMPLOYMENT OF SECRETARIES IN NIGERIA (A CASE STUDY OF MINISTRY OF EDUCATION ENUGU, ENUGU STATE)

ABSTRACTThe study assessed the issue of gender discrimination in the appointment of secretaries in the Nigeria civil service, using the Ministry of Education Enugu State as my case study.The main purpose of the study is to examine those intervening factors and variables which sum to consolidate instead of abating the problem of continued discrimination in the appointment of female secretaries in the public service.A questionnaire was used for the data collection.  The different categorie...

ASSESSMENT OF INTERNAL CONTROL SYSTEM IN GOVERNMENT ESTABLISHMENT (A CASE STUDY OF UNTH, ENUGU)

ABSTRACTThe primary objective of this project work is to discern the impact of internal control system assessment in government establishment using university of Nigeria Teaching Hospital, Enugu as a case study.  Many people think of internal control system as a highly technical field which can be understood only by professional Auditors.  Actually nearly every establishment practices internal control in one form or another on an almost daily bases.However, internal control system t...

MANAGEMENT AUDIT AS A TOOL OF ACHIEVING ORGANIZATIONAL OBJECTIVES. A CASE STUDY OF EASTERN NIGERIA PLASTICS

ABSTRACTThis research work is conduct as part of the requirement for the award of Higher National Diploma (HND) in Accountancy. It highlights the authors effort in finding out the ways which management audit is used a tool of achieving organizational objectives in our everyday organizations.The entire work is divided into five chapters, chapter one is an introductory analysis of the topic, then the back group of the study, significance, scope and limitation, the purpose and hypothesis.The sec...

CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA

INTRODUCTION  Drucker made his point thus, “that if after twenty years of marketing rhetoric consumerism could become a powerful movement proves that not much marketing has been practised.  Consumerism is the shame of marketing (Drucker P. 1973: 64 – 65). Before proceeding, it is advisable to define consumerism to relate it to Drucker’s opinion.  Consumer can be described as price, performance and quality consciousness among the buying public, as indicated by consume...

THE IMPACT OF MONEY SUPPLY ON ECONOMIC GROWTH IN NIGERIA (1981-2010)

ABSTRACTThe study examined the impact of money supply on economic growth in Nigeria. In the model specified, real gross domestic product (real GDP) is the regress while broad money supply, real exchange rate, and real interest rate are the regressors. Data was collected from CBN statistical Bulletin for the period 1981 – 2010. The statistical techniques used for the analysis is the ordinary least square techniques with the aid of Stata 10 software package. The research indicates that real i...

THE ROLE OF FINANCIAL INSTITUTION IN A DEVELOPING ECONOMY

TABLE OF CONTENTSTITLE PAGEAPPROVAL DEDICATIONACKNOWLEDGEMENTTABLE OF CONTENTCHAPTER ONE1.1 INTRODUCTION1.2 STATEMENT OF PROBLEMS1.3 MAJOR PROBLEMS1.4 SUB-PROBLEM1.5 PURPOSE OF THE STUDY1.6 SIGNIFICANCE OF THE STUDY1.7 SCOPE AND DELIMITATION1.8 DEFINITION OF TERMSCHAPTER TWO2.0 LITERATURE REVIEW2.1 GENERAL ROLE2.2 BANKING ROLE2.3 NON – BANKING ROLECHAPTER THREE3.0 RECOMMENDATION3.1 CONCLUSIONBIBLIOGRAPHYINTRODUCTIONThe idea of establishing indigenous development financialinstitution wa...

THE ROLE Of AFRICAN DEVELOPMENT BANK IN NIGERIA ECONOMIC DEVELOPMENT

ABSTRACTThe urgent need to establish a financial institution that will carter for the development of various sector of the African economy brought about the emergence of the African development bank. Also when the African government realized that the central bank are commercial banks could not provide bring financial developmental services, the development banks were specially established to bring the gap.The objective of the research is to appraise the activities of ADB and highlight the eff...


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