Art & Humanities

Research Papers/Topics in Art & Humanities

ADVERTISING AS A SOURCE OF REVENUE GENERATION TO BROADCAST MEDIA ORGANIZATION IN NIGERIA (A STUDY OF THE FRCN, ENUGU)

Abstract This study was carried out with the role objective of determining advertising as a source of revenue generation to the broadcast media organization in Nigeria. The researcher adopted survey research methodology. The researcher also identified the research problems and used them to raised some research questions and for research hypothesis. Moreover, the survey method of research enabled the researcher to seek for some expert’s opinion on the topic, as well as data co...

THE USE OF INTERNET AS A COMMUNICATION TOOL IN INTERNATIONAL MARKETING ( A SURVEY OF THE OPINION OF SELECTED COMPUTER –LITERATES IN ENUGU METROPOLIS)

ABSTRACTThe use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet is used as a viable tool in international marketing especial by Nigeria international marketers.The following findings were made in the course of the study.Nigeria accepted that Internet promote international marketingNigeria prefers Internet marketing to traditional marketing strategies. Nigeria believes that Internet quickens interna...

Effect of Mass Media Campaign on the HIV/AIDS Menace in Nigeria

The media as had been established can provide for audience members information on Varity of issue.  By emphasizing certain topic stressing particular interpretation and projects specific themes the media creates some distorted impression with their “ definition” portraying  reflection of the real society ie if sexual promiscuity is  regularly portrayed as widely practices and accepted in this sense, the viewers  may accept such definition as normative in the society &n...

THE EFFECT OF ELECTRONIC MEDIA

INTRODUCTION1.1 BACKGROUND OF THE STUDYThe role which the mass media play in the day-to-day running and shaping of the society cannot be underestimated.  The mass media, especially the electronic media, which include Radio, Television integrate the communal functions of the society: relating both the internal and external environment.  This they do by re-creating, maintaining and reinforcing people, this means in their daily operations, the electronic media operate as essential to...

MEDIA COVERAGE OF 2003 ELECTION (A CRITICAL ANALYSIS OF AUDIENCE PERCEPTION)

INTRODUCTION1.1 BACKGROUND OF THE STUDYThe much-touted 2003 elections now belong to the past.  Nigeria did not break in pieces, at least, literally.  However, like every other significant event in a nation’s history, the 2003 general elections is just still present.  It left in its trail unrestrained outbursts, tantrums, violence, condemnations as well as commendations.  All the major actions had something to say – the aspirants, the political parties, the elections ob...

EFFECT OF GOVERNMENT OWNERSHIP AND CONTROL OF MASS MEDIA ON MEDIA OBJECTIVITY (A STUDY OF ESBS, ENUGU)

ABSTRACT This project work is mainly based on the theoretical and practical approach of the ownership influence and challenges on media establishment in effective dissemination of news and information. In this work, the researcher tried to revaluate types of media that is government owned media like Enugu state broadcasting service (ESBS) with a view to recommending a more effective ownership, that is the type of ownership influence and challenges that geared towards attainment professio...

THE ROLE OF RADIO IN IMPROVING THE EDUCATIONAL SYSTEM IN ENUGU STATE: A CASE STUDY OF ESBS/IMT POLY AIR PROGRAMME

ABSTRACT Development is the process of moving the world or mobilizing communities as a whole to engage in the task of self-improvement with the available resources.  In same vain, Education is necessary not only to help in improving all aspects of a person but also all aspects of a nation’[s development. Following this, the Poly-Air Programme of ESBS/IMT Enugu, become a vital instrument to help the less privileged and those who are unable to go to regular tertiary Institutions, to imp...

AN ASSESSMENT OF THE INFLUENCE OF NOLLYWOOD ON YOUTH BEHAVIOUR (A STUDY OF IMT STUDENTS)

ABSTRACTIn this write up, an assessment of the influence of nollywood on youth behaviour (A study of IMT Students). There are five chapters constituting this research work , each deals with different perspective on how a reasonable fact could be drawn as in what way home videos has been beneficial to our youths . This gives us the highlights of the problems , aims and objectives likewise its importance . Chapter two dealt with past work done in this area and the system used in the working of ...

THE CHALLENGES OF BROADCAST MEDIA IN THE NEW INFORMATION AGE WITH (CASE STUDY OF FRCN, ENUGU)

ABSTRACTThe challenges of broadcast media in the new information age with (case study of FRCN, Enugu).  After putting into focus, the crucial role of communication in the modern society it pivotal to economic growth and actual development.  The researcher employ survey research method.  The generation of my research data and 200 respondents drawn from FRCN Enugu as my sample comprising students contract staff, and best reporter to ascertain from FRCN Enugu interest to ascertain...

SOME METHODOLOGICAL CONTROVERSIES IN AFRICAN PHILOSOPHY

ABSTRACTThe methodology an African scholar adopts in relating his views goes a long way in exposing the genre of African philosophy his works belong to—whether the issues he raise can be said to be typical of philosophical inquiries that relates exclusively to Africans, or if they engender criticisms and reconstructions of worldviews other than African. This paper examines two categories in African philosophy (Universalism and Particularism), adapting from works written by African intellect...

The Use of Information and Communication Technology (ICT) in Academic Libraries in Nigeria: A Case Study of Covenant University Library Ota, Nigeria

 Information and Communication Technology (ICT), has added value to the services provided by Nigerian libraries. This study employed a survey research method on the use of ICT in Nigerian libraries: a case study of Covenant University library. The respondents were students and faculty of the university. The findings show that Covenant University library, has an abundance of computers connected to the internet with web based Millennium software.  The students and faculty make use of ...

COMMUNICATION IMBALANCE EXIST IN THE COVERAGE OF RURAL AND URBAN NEWS BY NIGERIAN NEWSPAPERS

INTRODUCTION1.1 BACKGROUND OF THE STUDY This in balance of news flow  is a complex and varied phenomenon  which can occur in different forms and   a exists  in all media the news paper, radio film and television. Communication is a part of the general development process that  provides the needed  between planners and  their goals. No nation can survive  without  workable information channels that allows in and out passage of adequate flow of i...

Aims of A New Epoch

IntroductionIn the paper “Aims of A New Epoch,” Charles Taylor focuses on Hegel’s revolutionary thoughts, a kind of philosophical movement that seemed necessary to the pressing needs of his time. This paper focuses on the paradigm shift around the 17th century from seeing the universe as ordered and predictable by interpretation, to that which has a causal set of contingent correlations, discoverable empirically. At the time Hegel was born (1770), German thought was and literature was a...

AN ASSESSMENT OF THE INFLUENCE OF NOLLYWOOD ON YOUTH BEHAVIOUR (A STUDY OF IMT STUDENTS)

ABSTRACTIn this write up, “An Assessment of Influence of Nollywood Nollywood on youth behaviour in Nigeria (A Case Study of IMT Student). There are five chapters constituting this research work, each deals with different perspective on how a reasonable fact could be drawn as in what way home movies have been beneficial to youth behaviour. The first chapter deals with the general introduction. This gives us the highlights of the problems, aim and objective, likewise its importance. Chapter t...

The Impact of Information and Communication Technology (ICT) in Nigerian University Libraries

The study aimed at examining the impact of information and communication Technology (ICT) in library services in Nigeria with a case study of selected univerity libraries. The paper traces briefly the history of Library in Nigeria. The study adopted the descriptive survey method. The questionnaire was used as instrument for data collection. The data collected were analyzed with the use of tables and simple percentages. From the analysis of the data collected, it was found that the digita...


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