Art & Humanities

Research Papers/Topics in Art & Humanities

THE ROLE OF PUBLIC RELATIONS IN A CORPORATE ORGANISATION (A CASE STUDY OF NITEL PLC ENUGU)

ABSTRACTThis work is conscientiously aimed at looking into the role of public relations in Nitel plc Enugu. Nitel is a corporate organization with network of branches.Public relations role in Nitel Plc cannot be over-emphasized because the services of Nitel must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in Nitel Plc Enugu.The survey research metho...

SOCIO-POLITICAL MOTIFS IN NIYI OSUNDARE’S THE EYE OF THE EARTH AND VILLAGE VOICES

ABSTRACTLiterary scholars believed that literature serves as one of the viable tools for transforming and liberating the society from it ills. This study however attempted to investigate the socio-political motifs in Niyi Osundare’s  the Eye of the Earth and Village voices. The researcher applied the Marxist theory in order to have a clearer and better understanding of the two works. Based on the findings, it has been discovered that there is no work of art written in vacuum. They are ...

MASS MEDIA AND COVERAGE OF HEALTH AWARENESS SYSTEM IN NIGERIA (A CASE STUDY OF NTA ENUGU AND HEALTH CARE MAGAZINE)

ABSTRACT There is a general feeling that rural urban health programme cannot be engineered by Mass media.  But thanks for media pluralson.  This term which refers to an increase in the number and variety of media structures and organizations has improved the variety of functions to which the media put in the society. The aim of this study is to access the extent at which mass media propagates health messages in the society to minimize death and ensure better health condition. In o...

SOCIAL RELEVANCE OF NIYI OSUNDARE’S THE EYE OF THE EARTH

ABSTRACTThis study proposes to bring out the social relevance of Niyi Osundare’s The Eye of the Earth. African Oral aesthetics or the Social relevance are the  verbal parts of African Oral Literature, Osundare uses this extensively in most of his work and this study aims at looking at that. Systematic sampling will be used for the selection of the poems for analysis, and the concept of this formalism will be the basis at which it will be analyzed. It will give credence to Osundare’s ...

THE EFFECTS OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN ENUGU METROPOLIS. (A CASE STUDY OF NIGERIAN BOTTLING COMPANY 9TH MILE ENUGU.)

ABSTRACT This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is very vast and one cannot claim to have treated all the aspects of have literature involved in this topic within this skeletal out –fit. Rather the ...

THE EFFECT OF MASS MEDIA CAMPAIGN ON FAMILY PLANNING A CASE STUDY OF RESIDENTS OF ENUGU

ABSTRACTThis project ia a survey on the effect of mass media campaign on family planning as it concerns it’s adoption by the families by the families in enugu urban.The important of family planning in national development cannot be overstressed as many developing nations around the w9rkd have been able to link directly with their planning in all faces of development in the sense that population growth must be taken into account for economic, educational agricultural development of a nation....

EFFECT OF MILITARY DITATORSHIP ON THE NIGERIA MASS MEDIA

ABSTRACT Media industry contributed positively towards the up-liftment of socialization in Nigeria. This project work is bold step into media industry structure and then contribution to the nation at large. Several aspect of the media were analyzed. Important aspect of the media and problems that are believed to be hindering the social responsibility of the Nigeria mass media under military dictatorship were also looked into. TABLE OF CONTENTTitle pageApproval pageDedicationAcknowledg...

AN ANALYSIS OF NEWSPAPER READERSHIP PATTERN AMONG THE YOUTHS (A CASE STUDY OF I.M.T STUDENTS)

ABSTRACTThis study was carried out to determine the Newspaper Readership pattern among the youth.  This arose because it was thought that the youths did not read newspapers and their use of other media was minimal.Against the background of seemingly lack of readership among the youths, questionnaires were drawn and administered to ascertain the extent of reading habit formed by this group.The students of the Institute of management and Technology Enugu were used as case study.  This...

THE IMPACT OF TESTIMONIAL USE ON ADVERTISING EFFECTIVENESS (A CASE STUDY OF KANU NWANKWO IN PEAR MILK ADVERTISMENT)

INTRODUCTION1.1 BACKGROUND OF THE STUDYAdvertising is a powerful and persuasive machine. It is an exciting, dynamic and fully challenging enterprise. It is a subject that cannot be ignored in our day-to-day life; infact “a world without advertisement is a bleak world” Awake 1988 Pg 1-6. Advertising is always ahead of us to greet us, Infact it has almost become a thorn in the flesh that the average individual cannot do without. He or she is exposed to several kinds of advertising messages ...

THE ROLE OF ELECTRONIC MEDIA IN THE CRUSADE AGAINST RELIGIOUS INTOLERANCE IN NIGERIA (A CASE STUDY OF RESIDENCE IF AWKA ANAMBRA STATE)

ABSTRACT This research work aims at finding out the role of electronic media on the crusade against religious intolerance. How electronic media mobilize and educate the religious intolerance and the best way to improve TV and radio station to help avoid religious intolerance in Nigeria. This work has been divided into four chapters, chapter one deals with the introduction with background of the study, statement of problem, significance of the study and research questions, hypothesis, chapt...

THE ROLE OF MASS MEDIA IN CRISIS RESOLUTION (A CASE STUDY OF IJAW/ITSEKIRI CRISI)

ABSTRACTIn this study, I tried to examine the mass media as regards to whether they have played a role in the resolution of the Ijaw and Itsekiri Crisis, which started as far back as 1997 up till date.  Hence this research work is carried out to determine to what extent the mass media could go in crisis resolution.The first chapter contains the introduction, chapter two focuses on literature review, while chapter three is the research methods and research samples in data gathering. &nbsp...

SALES PROMOTION AS A PANACEA FOR IMPROVED SALES THE NIGERIA BOTLLING COMPANY EXPERIENCE (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC 9TH MILE CORNER)

ABSTRACT This study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point. The major problems investigated was to determine whether actually manufacturing companies derive benefits by engaging sales promotions and other business incentives. The primary objectives of this study was to find out the extent through which sales promotion can be used to improve sales. The review of other r...

THE MASS MEDIA AS CHANNEL FOR CREATING AWARENESS AND MOBILIZING PUBLIC SUPPORT (A CASE STUDY OF THE NIGERIA TELEVISION AUTHORITY, CHANNEL 8, ENUGU)

1.1 INTRODUCTIONGenerally, all mass media organs in all established societies are expected to fulfill certain responsibilities and these obviously would include creating awareness and mobilizing public support towards governmental or public oriented programmes.  Television, as a mass media organ, is equally expected to fulfill these functions as well.First of all, it would be necessary to explain what television as a medium of mass communication actually is.According to Janowitz, (1968) ...

TELEVISION AS A POSTIVE CONTRIBUTOR TO THE SOCIALIZATION OF CHILDREN

ABSTRCAT In times past, a great deal of research has been carried out at various levels in the impact of Television on the socialization process of children in several parts of the world by mass communication scholars Contrary what is regarded as the norms, this present study is specifically addressing itself to the positive contribution made by television on the socialization process of children. In obtaining a scientific conclusion, the research method adopted was the multi-staged sampl...

SATIRE IN CONTEMPORARY NIGERIAN POETRY: A STUDY OF TAYO OLAFIOYE’S A CARNIVAL OF LOOTERS AND MUSA I. OKPANACHI’S THE EATERS OF THE LIVING

ABSTRACTThis study is based on Satire in contemporary Nigeria Poetry, using The Eaters of the Living by Okpanachi and A Carnival of Looters by Tayo Olafioye. The poets adopt satire as their style so as to improve the society by criticizing and ridiculing anyone engaged in bad or evil acts. This study explored the works of the poets; Okpanachi and Olafioye, their satirical techniques and the themes there in present. The poets depicted the vices in their societies in a satirical style that ridi...


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