Art & Humanities

Research Papers/Topics in Art & Humanities

A COMPARATIVE STUDY OF NEWSPAPER READERSHIP AMONGST YOUTHS IN ENUGU URBAN (A STUDY OF YOUTHS IN ENUGU URBAN)

ABSTRACTIn recent years, editors, newspaper owners and managers had been faced with the problem of determining the choice preference to their newspaper content by youth in Enugu urban. This research used the sample survey method of social science research to validate its assumptions and research question. And for obvious reasons and constraints, youth in Enugu urban were administered questionnaires. Therefore, it is the case study of this research. This research projects, however, aims at co...

AUDIENCE PERCEPTION OF COMMERCIAL TELECAST DURING NTA NETWORK NEWS PROGRAMME: (A CASE STUDY OF ONITSHA METROPOLIS)

ABSTRACTAdvertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are broadcast during regular programmes at moments specified by the advertiser or left to the broadcast.Therefore, advertising agencies serve to carryout complete research into consumers behaviour and demographic analysis of the market area.Having realized the importance of ...

THE APATHETIC BEHAVIOUR OF NIGERIAN JOURNALISTS TO SCIENCE AND TECHNOLOGICAL REPORTING (A CASE STUDY OF JOURNALISTS IN SOUTH – EASTERN NIGERIA)

ABSTRACTThe need for this study was find out “The Apathetic Behaviour of Nigerian Journalists to Science and Technological Reporting”.  This work was motivated by the felt need to know whether they have indifferent or apathetic behaviour to science reporting beat, whether the journalists possess adequate educational and professional skill for effective science and technological reporting and whether the journalists prefer other beats such as politics, crime, economy, sports and other...

THE EFFECT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION (A CASE STUDY OF ENUGU METROPOLIS)

ABSTRACTThe aim of this research work is to find out the Effects of Billboard Advertising on Product Promotion, in Enugu Metropolis.  To do this, I used survey research method to elicit the desired information from the sample produced.In this work I started the research problems, set the objective and significance of the study, communicated the research questionnaire, reviewed some relevant literature, defined some terms, and hypothesis.  In the work, the whole of the given tes...

THE IMPACT OF THE PRESS IN SHAPING NIGERIAN POLITICAL STRUCTURE A CASE STUDY OF ENUGU STATE

ABSTRACT  This work examines the role the press plans in the shaping of Nigeria political structure using Enugu state as a case study. Enugu State is used owing to the fact that it was one of the concentric zones of intense political struggle of the defunct three regions in Nigeria. The sample for this work encompasses some library materials and responds form the questions distributed to people in Enugu State. The findings indicates that the pres has played a distinguish role the dissem...

THE IMPACT OF PORTRAYALS OF THE IMAGE OF WOMEN ON THE TELEVISION ADVERTS OF ALCOHOL & TOBACCO: (A CASE STUDY OF GUINNESS STOUT & BENSON & HEDGES CIGARETTE

ABSTRACTIt is rare these days to see advertisement broadcast on television without women playing prominent ant visible roles.  Such roles range from complementary, subjective, subordinate to major actors in most television advertisements.  Women’s role in Television advertisements have hitherto generated series of controversial arguments both in favour and against, especially in the advertisement of tobacco and alcohol products.Thoughts are also rife regarding various environmenta...

PUBLIC RELATIONS AS A TOOL FOR ENHANCING INDUSTRIAL HARMONY: (A CASE STUDY OF NIGERIAN IMMIGRATION SERVICE ENUGU STATE COMMAND)

ABSTRACTThere have been meaningful contributions by researchers on the subject, Public Relations.This project developed after a series of consultants and research, it seeks to put to rest the thought of the minds of many people as to whether Public Relations is necessary in an industrial Organization.It is our belief that despite being the means through which public relations is mostly propagated the industry, as an organization also has an image to protect the need for an effective public re...

THE ROLE OF RADIO IN DEMOCRATIC SOCIETY (A CASE STUDY OF ENUGU NORTH LOCAL GOVERNMENT AREA)

ABSTRACTAfter the nation has been envisaged and deliberately manipulated by the military government in recent time, it seem the mass media (Radio) has lost or shaker in the role expected of it in a democratic society.  In recent to this development, this research work is aimed at investigating, finding and re iterating what is expected of the mass media (radio) in a democratic society. Using Enugu North as a case study and concentration was narrowed down to Radio   in order to achi...

IMPACT ASSESSMENT OF WESTERN FILMS ON TEENAGERS AND THE QUESTION OF CULTURAL PROMOTION IN AFRICAN SOCIETY

ABSTRACTThis study examines the impact of western films on teenagers as it affects the promotion of cultural heritage in African society. Much after the independence across African continent, one of the major preoccupations African leaders had to contend with is the restoration of African cultures in their pristine forms which were arguably polluted or collapsed by the colonial masters during their reign. No doubt, teenagers and youth generally, are vital segment of the society who could be i...

COMPARATIVE ANALYSIS OF THE ROLES OF MASS COMMUNICATION AND INTERPERSONAL COMMUNICATION IN RURAL DEVELOPMENT: (A CASE STUDY OF OBEAGA I8N AWGU LOCAL GOVERNMENT AREA, ENUGU STATE).

ABSTRACTIn this study on “Comparative Analysis of the Role of Mass Communication and Interpersonal Communication in Rural Development, a study of my town; Obeagu in Awgu Local government Area, Enugu State.  I studied the respective role of Mass Communication and interpersonal communication in rural development in order to find their exact roles, their differences and similarities, advantages and shortcomings and the likely ways both can help to enhance speedy of rural development.The s...

THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PARASTATALS

ABSTRACT The role of public relations in ENHANCING  CUSTOMERS SATISFACTION IN A GOVERNMENT PARASTATALS (A CASE STUDY) OF THE ENUGU STATE IDATER CORPORATION) is hinged on disclosing the necessity of applying public relations and the role public relations can play in rendering a satisfactory services which will not only retain customer but attract more customers to a government firm. Accordingly, customer satisfaction has to do with serving the customers in a most respectable and satisfyi...

THE IMPACT OF MOTIVATIONAL INSTRUMENTS ON THE PRODUCTIVITY OF WORKERS (A CASE STUDY OF ACCESS BANK PLC GARDEN AVENUE BRANCH, ENUGU)

ABSTRACTThis research work is a very crucial study for the Access Bank Plc. The study was motivated by the necessity to establish what constitute motivational instrument in  the organization and the extent of their application. Sources of data includes, primary and secondary data in which both relevant official and non official materials and publications regarding the subject matter were drawn. Data collected were analyzed using table and percentages. Tests were carried out on the hypoth...

THE ROLE OF RADIO IN MOBILIZING WOMEN IN POLITICS IN ENUGU URBAN AREAS

ABSTRACTNo matter how plural a society may be, the radio should be the engineering force and vehicle for conveying political message to the women in the democratization process in which man is the pivot, it is with this background that the objectives of this study re-channeled towards metropolis for their participation in politics.The work examined factors such as medium, interpersonal communication, exposure objectivity and sycophancy to clear. Curtly determine the effective impact of the ra...

THE IMPACT OF SEMINARS, WORKSHOPS AND CONFERENCE IN THE PROMOTION OF COOPERATIVE BUSINESS ENTERPRISE (A CASE STUDY OF ACTIVITIES OF ECOFED IN PROMOTING COOPERATIVES IN ENUGU)

INTRODUCTIONCooperative member training, workshop and conference in an essential part of any cooperative society to ensure the sustainability and development of such society in a more competitive economy like ours. Onoh F.A (2007), the importance of cooperative education cannot over emphasize. He wrote “a Swedish cooperative expert Mr. Sterner said, if we are given a choice between two alternatives, that is, a cooperative society wit a large amount of capital and no education and a coope...

PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF NIGERIA PLC. ENUGU).

ABSTRACTThis thesis, PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF Nigeria PLC., Enugu) is based on finding out the need of Public Relations at management level in a business organization using First Bank of Nigeria Plc.I this research work the researcher has investigated on how the management sees the public relations unit of the bank and how its activities affects the bank and also its benefits from these activities.Questionnaires and oral int...


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