Abstract There is a symbiotic relationship between language, culture and literature as each reinforces, projects and distills the other. The need for the projection of African culture had informed the development of modern African literature which serves to enlighten, educate and showcase African worldview, practices and problems. Against the Conradian misinformed notion of Africans as a people without culture,...
This critical need to know how dramatic appeals and elements influence the audience isthe focus of this research work. This study therefore aims to examine the influence ofdramatic elements in product advertisements on the consumers’ when it comes topurchase or buying decision. It will also establish if dramatic appeal in selectedadvertisements aid retention and recall at the point of purchase.
AbstractThis paper discusses Nigerian Pidgin as a language that has risen through ranks and become a main unifying language for Nigerians at home and in diaspora. More than half the population speak and communicate with Nigerian Pidgin every day and many are learning daily, however, the government and education turn a blind eye to its increasing influence and cling to English language. In a country of such language multiplicity and diversity, English language ought to be the unifying l...
This is a comprehensive history of Advertising in Nigeria. The paper examined the evolution of Advertising and Advertisements in Nigeria. It also also showcases important individual factor in the history of Advertising. Advertising is as old as mankind. The desire of humans to make others aware of the product and services they are selling in order to get some personal gain for themselves is innate. Therefore, it can be established that advertising has been in existence since the beginnin...
Abstract This study examined the “utilization of private school libraries by teachers and students in sabon gari local government area of Kaduna State” Nigeria. It identifies the concepts of private school library, the extent of availability of private school libraries; it also identified the types of Resources and Services Provided by Private School libraries, the utilization of private school libraries and the hindrances to utilization of private school libraries. The study ad...
This study examined the “assessment of the utilization of school library resources by secondary school students in Rimi College” and the objectives of the study were to examine the use of libraries by secondary school students in Rimi College Kaduna. Specifically, the study intends to identify the types of information resources available in Rimi College Library, Kaduna. To find out the extent to which students in Rimi College make use of resources in the school library. To identify...
ABSTRACTThis study investigated management of funds in academic and research institutes libraries in Southwestern Nigeria. Survey research design was used for the study. Data was collected with the use of questionnaire designed for the study from some selected universities and research libraries. Data collected were analysed with descriptive statistics. The results revealed that academic and research libraries mostly generate funds from government a...
This paper is based on the study of the development of political institution in one of Agbon political bloc in Urhobo Land. It also introduces the Udobowe dynasty.Many people and even learned personal confuse development of Ovieship elsewhere whenever the subject of Agbon monarchy is raised . However, the current monarchical arrangement that once produced Okpara and has been passed over to Kokori ,after the death of the Okpara Ovie, before was to get to Eku, and areas that make Agbon sh...
RADIO LISTENERSHIP HABIT OF MARKET WOMEN IN AKUNGBA - AKOKOBYAKINWALE, JOSEPH OLUWAFEMIMATRIC NO: 120102040TABLE OF CONTENTS PAGESTITLE PAGE iCERTIFICATION iiDEDICATION iiiACKNOWLEDGEMENT ivTABLE OF CONTENTS vLIST OF TABLES viiiLIST OF FIGURES ixABSTRACT xCHAPTER ONE: INTRODUCTION1.0 Introduction 1Background to the Study 1Profile of Akungba-Akoko Community 2Statement of Problem 3 Research Ques...
ABSTRACTThe work was on effect of information communications technology in cataloguing and classification of information resources. Survey research design method was used for the study. The populations of the study were professional librarians and para-professional librarians in the library. Data was collected through the use of questionnaire designed for the study. Libraries involved in the study ...
AbstractThe study was on the effects of ineffective use of automation in management of library services in Academic libraries in Southwest Nigeria: a case study of KDL and UNILAG libraries. Library automation is defined simply as the use of computer and networking technologies in the library.Study showed that the major effects of ineffective use of automation in libraries is lack of efficiency in library services(48.0%);this is follo...
AbstractThe study was on an investigation into the effective utilization and management of serial by researchers in research institutes in southwest Nigeria. A descriptive survey method was used. A purposive sampling technique using an interval of 1:2 was employed to select 50% of the researchers from each of the research institute to give a total of 130 respondents from the research institut...
AbstractThe paper examines usefulness of cataloguing for digital services and challenges faced during the process. Digital or online catalogue is designed so that the documents can be accessed via terminals, so that library users may directly and effectively search for and retrieve bibliographic records without the assistance of ahuman intermediary. In spite of usefulness of digital cataloging,like flexibility and been current, easy updating among others, Nigerian libraries are not properly p...
The researcher's central aim of embarking on this study is to investigate why radio was used as a propaganda tool in the Second World War (1939-1945). The researcher made use of the Historical Critical-Analysis method of research; making use of secondary sources of data ranging from archives to internet sources to give an inter-disciplinary interpretation of the research questions raised in the study. The result of the analysis revealed that radio was used to end the Second World War and it s...
Purpose and Objective of the StudyPurpose is defined as an idea or aim kept in the mind as the goals towards which ones effort is directed. It is a definite intention an object or reason to which something exist or is done. On the whole, the purpose of this study is to examine Newspaper Coverage of Women Participation in Nigeria Poli...