Abstract/Overview The significance of reading skills in the development of English as a second language cannot be underrated. The Kenyan secondary schools curriculum for English requires a student to have developed competence in reading skills by the time they sit for Kenya Certificate of Secondary Education examinations at form four. However, some students do not meet the standards which are required by the Kenyan secondary schools English curriculum even though they have done the fourth fo...
Abstract/Overview Communication is the essence of human interaction. The nature of communication is dependent on interaction between two or more individuals. Construction sites in Gem sub-County, Kenya bring together a variety of people of diverse interests, lifestyles and specializations. Construction workers engage in communication processes which exhibit diversity, since they apparently have a specific language for the in-group which is explicitly understood by themselves to the exclusion...
Abstract/Overview The Local Believers Church hereinafter LBC is one of the new religious movements (Neremos) in Kenya whose origin and rapid spread is not only a matter of public concern but also her string of teachings that run contra to what is conventionally held by other Christian churches. Further, LBC is believed to draw most of her influence from one American Pentecostal preacher William Marrion Branham whose movement and teachings were largely considered by most mainstream churches a...
Abstract/Overview One of the ways in which people communicate in a society is through songs. Benga music is a genre of Kenyan popular music. Dholuo benga love songs have been in existence from 1960s to date. Aspects of language, like metaphors, usually vary over time due to external and internal influences on a speech community. The different linguistic expressions of love in Dholuo benga love songs are evidence of various conceptualizations of love over time by the benga artistes. Language ...
Abstract/Overview Death has been argued to be a “fear-based taboo” in which different fears co-exist namely; fear of the loss of loved ones, fear of corruption of the body, fear of evil spirits and fear of what comes with death. Man has traditionally avoided talking about the subject of death using explicit terms. Their avoidance to speak freely about human mortality may be making obituary writers to resort to a variety of linguistic devices in order to compliment the departed and show r...
Abstract/Overview Literature and history represent the morphing of social, political and cultural realities. The two employ similar techniques so that in a subtle sense literature is really an artistic reflection of history. The historical process is captured and transformed by literature. Miguna Miguna’s Peeling Back the Mask and Kidneys for the King have been dismissed by historians, the literati and even the common Kenyan as unworthy of academic pursuit. The commentators argue that bein...
Abstract/Overview The prevalence rate of female circumcision among the Abagusii community is over 96% whereby the rural areas of Kisii County are largely affected. These statistics are recorded after the use of mainstream media in campaigns against female circumcision in the region spearheaded by both government and non-governmental organizations. Contrary, Oral media, which represent the culture and tradition of people in a community, is perceived as the most effective form of media in the ...
Abstract/Overview ABSTRACT Kenya’s elections have been marred with conflict since 1992, with Tarakwa being hit the most. However, in 2013, conflict was contained. While conflict management in 2013 was attributed to many factors, the role of language is tacit. The present study illuminated the relationship between language, conflict management and Kenya’s 2013 presidential elections. The aim of the study was to analyze the lexico-pragmatic interpretation of conflict management in 2013 Ken...
Abstract/Overview ABSTRACT Rites of passage are a universal phenomenon marked by transitions during major life changes. In the Nomiya Church (NC), circumcision and baptism as religious rites of initiation are simultaneously performed on the male infant on the eighth day after birth whereas the female infant gets baptism on the fourteenth day, thus presenting the double rite of passage. The NC as the first African Initiated Church (AIC) in Kenya started among the Luo people, a community that ...
Abstract/Overview A majority of the people living in the arid and semi-arid parts of the world are pastoralists whose livelihoods are dictated by the upkeep and size of their herds. During the dry season, the harsh environmental condition forces them to migrate in search of pasture and water. With limited access to water and competing rights to pasture, inter-community conflicts often arise particularly when one community crosses over to others’ territory to share these valuable resources....
Abstract/Overview Lunyore is a Luhyia dialect spoken by Banyore people who live in Emuhaya District in Vihiga County and Maseno Division in Kisumu County. Maseno Division is a multilingual area where a range of languages are spoken. On one hand, Kiswahili and English are used as national and official languages respectively. On the other hand, are Dholuo and Lunyore that serve as mother tongues. Language choice and maintenance has become a common phenomenon in intercultural settings. Bilingua...
Abstract/Overview Rural women in Kenya account for 34.2% of the total population and play a significant role as family caretakers, and the driving force behind health information seeking in the family. However, obstacles such as poverty and illiteracy, have deprived the rural women access to information. This study sought to analyse the role of four community-based radio stations (West FM, Radio Mambo, Mulembe FM and Sulwe FM) in disseminating health care information to the rural women in Ka...
Abstract/Overview This study evaluated performance of moderators and perceptions of viewers on coverage of issues in 2013 presidential debate in Kenya. A consortium of major media houses in Kenya organized the 2013 televised presidential debate as an avenue for evaluation of presidential candidates by the voters to enable them have a deeper understanding of each political contestant‟s knowledge on various issues and characters hence making a meaningful decision in March 4, 2013 general ele...
Abstract/Overview Public relations (PR) in Kenya is a significant discipline and a growing industry. However, it still faces many challenges with one of the major challenges is the misconception of PR in the country. Seemingly, many people still confuse public relations for marketing or advertising. Further, firms are yet to fully understand the benefits of PR in their strategic management particularly when employed to their daily operations. Unilever (K) Ltd faced allegations of sexual hara...
Abstract/Overview Advertising is a form of communication and a marketing strategy that marketers can use to make their products known. There are various marketing strategies and communication media today but not all of them are effective, with some even being at risk of being counterproductive. Marketers are always looking for effective communication media and ways of making their marketing strategies effective. This study analyses the impact of baby diaper television advertising on consumer...