ABSTRACT This study is geared towards finding out the role of television in political mobilization to rural audience in Nigerian with special references of Njikoka local government. for this study, five rural towns in Njikoka local government area were studied. The important of television as the most mobilization media of mass communication is universally acknowledge, the use of television is umiled because of some factors that militate against its full utilization such as high...
ABSTRACT Nigeria is experiencing technical economic recession which has led to mass unemployment. As such, this study was conducted to assess the batik technique and how it can be applied in the process of bag making as a means of self sustenance. Batik which is regarded as a versatile medium for artists offers immense possibilities as the patterns are applied by actual drawing rather than by weaving with thread to create colourful and more elaborate designs with complex images. This has acco...
ABSTRACT The study assesses the effect of Boko Haram incessant attacks and crisis on the development of Nigeria. The terrorizing effect of the activities of the fundamentalist sect, Boko Haram on the socio-economic condition of the country has become so devastating that some financial institutions, companies and other business ventures have closed down in many areas, thereby causing relocation of non-indigenes and indigenes alike to other states. It is based on the above that this paper seeks...
ABSTRACT The various literature studies intended to stress the mass media role in the National Development which reflects in the area of democracy political leadership. In this study the researcher decided to draw home the truism that without a national political consciousness and viable political participation resulting in good leadership; there could be no genuine national development. The mass media as the fourth estate of government had been assigned the various responsibilitie...
mso-bidi-font-family:"Times New Roman""> "Times New Roman"" lang="EN-AU">ABSTRACT mso-bidi-font-family:"Times New Roman"" lang="EN-AU"> "Times New Roman"">The study is a descriptive survey designed to examine information and communication technology and changes in media production and distribution. A total of one hundred and fourteen respondents comprised staff of Vanguard and Daily Sun newspapers was used as sample size of the study. The study howeve...
"Times New Roman"" lang="EN-AU">ABSTRACT mso-bidi-font-family:"Times New Roman"" lang="EN-AU"> "Times New Roman"">The study is a descriptive survey designed to examine information and communication technology and changes in media production and distribution. A total of one hundred and fourteen respondents comprised staff of Vanguard and Daily Sun newspapers was used as sample size of the study. The study however collected its data from primary and secondary sources. Primary data...
ABSTRACT This research carries out a sociolinguistic phenomenon of code switching in Urhobo language. Its aim is to explore and analyze Urhobo language from a sociolinguistic perspective in the context of English as a second language in Nigeria. This will go a long way to offer a sociolinguistic insight to the contributions of Urhobo language, culture and way of life in the sociolinguistic context of English as a second language. The data for the study was sourced and collected orally from...
ABSTRACT The role language plays in the context of society or the individual is also referred to by the term function. Language is used to communicate ideas, to express attitudes, and so on. It may also be used to identify specific situations such as informality or intimacy. Language can also come as slang. While slang is a variety of speech characterized by newly coined and rapidly changing vocabulary, used by the young or by the social and professional groups for ‘in-group’ communica...
PREFACEThe fundamental importance of this discourse is to highlight the origin and growth of Elu-Ohafia in Abia State of Nigeria and the socio-political and economic life of Elu Ohafia, Abia state.Apparently, there is not much written literature regarding the historical origin of Elu Ohafia. Much of the conceptual knowledge is oral hence there exist so many school of thought. This underscore the importance of this work as it attempt to research on this fact and provide veritable account. In...
ABSTRACT As a form of mass communication closely linked with the world of commerce and marketing, advertising is a powerful tool for the flow of information from the seller to the buyer. It influences and persuades people to act or believe. Sales promotion is a temporary element of the marketing process that is used to raise sales by causing excitement and providing some incentives to subscribers, thereby inspiring them to make a positive patronage decision. Promotional advertising is one of...
Abstract: This paper is the first in a series. The series will examine the origins of this educational genre: academia involving adults as students. By examining its definitive history and philosophy, its early changes, evolution, and transitional periods, we can better understand the social incubus that has led to its current role. The area of investigation will be limited to parts of Europe and the United States, since this where, a century later, the emergence of Adult Education as...
ABSTRACT This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu. The statement of the problem was to find the advertising strategy used and the specific advertising tools or styles employed in influencing viewer’s behaviour of television. The research method that was used is S...
ABSTRACT This research work critically examined on Challenges facing Nigeria Media Establishment, faced with different organs of the media such as the radio, television, newspaper, etc. I narrowed down my research to television using NTA Abuja as my case study. Below is a brief run-down of my research procedure and finding. The first chapter looked at the historical background of the study, stating the research problems and the aims and objectives of the study. It also highlighted the ...
ABSTRACT This study of Gate-Keeping and How Media Ownership affects it Follows The Tradition of lewin (1947), white (1950) and swider (1967). It will reveal that as a concept, gate-keeping hold great promise in African mass communication research. Survey research method will be used to collect data from 25 senior reporters and editors at the Federal Radio Corporation of Nigeria Enugu. The research will reveal that corporate philosophies and policies of media organizations affect gatekeeping ...
ABSTRACT The essence of this research work was to evaluation of the role of the interne in elevating communication efficiency in Nigeria. It is not an attempt to know whether or not the internet has penetrated Nigeria, but a critical assessment of the role of the internet in promoting an effective communication in Nigeria in the least five years. The objectives of the study is therefore 1. To analysis the impact of the internet as a communication technology in Nigeria in the leas...