AbstractThis research was conducted with the aim to examine the impact of Nigerian Television Authority Enugu no the social development of rural community Emene, Enugu state. The study was based on uses and gratification theory. The population of the study was 250 out of which 200 were purposively selected and sampled. The researcher consulted relevant literature to raise secondary data while questionnaire was tested using chi- square goodness of fit test formula. Data was presented in table ...
AbstractThis research work was aimed at finding the Impact of NTA Enugu Commercials onConsumers Demand for Malta Guinness. The researcher made use of the survey design togather necessary information. Copies of questionnaire were administered and retrieved fromthe respondent. The findings showed that NTA, Enugu commercials have impact onconsumers demand for Malta Guinness. Also commercials affect the choice of products in acompetitive market. The researcher made some recommendations based on t...
AbstractBroadcasting has been at the forefront of many technological changes, mostly in digitalization and enhancement of existing technology. For example, digital technology now permits listeners to obtain traffic information and news per se, while listening to a cassette, compact disc or radio station etc. (Church Akpan 2006).We are all living in a changing world, and over the past many ears we have been conditioned to accept changes in the way we think and relate. Thus, communication betwe...
AbstractThis project on ― impact of Freedom of Information Act: A study of journalism practices in Uyo community – from January to June, is aimed at finding out how Freedom of Information Act impact positively on the life of practicing journalists in Uyo community.In carrying out the study the researcher used survey design method, while questionnaire was the instrument of the study. Simple tables and percentages were used in analyzing and presenting the data collected. The researcher made...
AbstractThe purpose of embarking on this study was to provide a well-detailed account on the impact of digitization of the Broadcasting Media in Nigeria. The study ascertained the level of media digitization in Nigerian Television Authority, Enugu (NTA) in this Era of ICT and internet operations. The researcher used survey research design to enable her determine the sample size which is 150 through the appropriate statistical method to represent the population of the study. Survey Research Me...
AbstractThis chapter gives us an introduction to the research „‟Impact of Breath away (CRBC TV) as related to children behavioral problems (A study of Yakurr Local Government Area).The mass media is the means of passing information through the use of various channels or media (television, radio, newspaper e.t.c.) to a large heterogeneous crowd. The mass media is a significant force in modern culture, communities and individual are bombarded constantly with messages from a multitude of sou...
Abstracts The study “The Impact of mobile phone on Agricultural Information among Otukpo Farmers”. A study of Agric information dissemination among Otukpo farmer, Otukpo Local Government Area. Using a survey of five villages in Otukpo town, Otukpo Local Government Area of Benue State, the researcher found that Otukpo farmers has adopted the impact of mobile phones in getting agric information due to the benefits derives from it such as enabling verification/discussion with chief farmers a...
Abstract The Nigeria marketing environment today is one of aggressive and unfriendly competition among both manufacturers and service providers. Most companies adopt various marketing strategies in order to maintain or increase profit margin, market shares or sales volume of their products or services. In this effort, quite a fortune is spent on advertising by which the organizations hope to achieve these objectives.Advertising is one of the most effective tools that manufacturing companies c...
Abstract Television is incorporated within the child‟s experience as it becomes part of the child‟s inner world.In discussing about television and evolutional development of T.V, some one may wonder how television affects a child of ten to eighteen year. But it is apparent that the young child is dominated by this TV. Children learn to read pictures they understand. In the watching of television, all the children see in “reality” and events do not follow the social order of the story....
Abstract This paper examines the illusion and reality of press freedom in attaining a true democratic system of government in Nigeria. Area of the study was Enugu metropolis which comprises of Enugu North and Enugu South, as area considered one of the nerve centres of intense political activities in Nigeria. Data were collected through questionnaire. Survey method was used for this work. Findings show that the illusion and reality of press freedom in attaining a true democratic system of gove...
AbstractThis research work is aimed at evaluating the effectiveness of the radio advertisements on family planning programmes bearing in mind the impact of family planning advertisement on the radio audience. The research method used was survey method and questionnaire being the instrument. The findings got from the questionnaire shows that the people of Enugu metropolis now know where to go and get the proper family planning method of their choice. And also what family planning is all about....
AbstractCartoons have more recently become a prominent feature in newspapers. An increasing number of publishers and editors have realised its relevance and are beginning to exploit its full potentials. Despite its usefulness and popularity which is assuming a viral dimension in many media houses, one wonders, as replete and common place as these cartoons are in newspapers, do they command the attention, let alone the readership of the reading audience? Hence, this researcher sought to know t...
AbstractJournalism is the collection, preparation and distribution of News and related commentary and feature materials through such media as pamphlet, News letter, magazines, radio, motion pictures, television, Bill Boards the internet and Books.Journalism according to World Book encyclopedia (Vol. 11) is the profession of recording events they maybe of interest to the public. It is therefore both World-wide in scope and as limited as the territory covered by the smallest weekly paper. Men a...
ABSTRACTThis research work is aimed at finding the journalist that is freer between those in private and government owned media organizations, using Ray-power and FRCN Enugu as a focus, to achieve maximum and accurate findings. The researcher made use of survey design. To gather necessary information, copies of questionnaire were administered and retrieved from the respondents who were randomly selected and also personal interview was conducted, the findings show that the journalists in gover...
ABSTRACTThe research work reviews the historical encounter between the whites and Africans and argues that the challenges or problems evident in the black society at present are as a result of the white man‟s racism, exploitation and imperialism. It also looks into the social values and system of meaning that promotes male dominance and demeans the woman.TABLE OF CONTENTTitle page ....................................................................................................... iApprov...