The purpose of this study was to describe the perceived influence of gambling-related media promotions on students‟ behavioral intentions to indulge in gambling using United States International University-Africa as a case. The objectives of the study were; to determine how attitudes towards gambling related media promotions influence students‟ behavioral intention to indulge in gambling; to determine how social norms towards gambling related media influence student‟s behavioral intenti...
More than half of the world’s population now uses the Internet, making it an integral part of our everyday life. For this reason, Internet growth continues to accelerate around the world with user numbers increasing by the day. A 2017 study by ‘We are Social’ and ‘Hootsuite’ on the use of the Internet, social media and mobile throughout Africa reveals that visiting social network sites remains the most performed online activity on the Internet all over the world (Kemp, 2017). Accord...
Facebook as a social media platform has been evolving as an important tool for providing information and is widely being adapted for communication. The purpose and objective of the study was to assess the user engagement of Facebook as an administrative tool used by students and United States International University-Africa (USIU-A) for effective communication. The assessment covered the areas of transparency, access to resources, critical mass tendencies to social media engagement of USIU-A ...
There is a major gap in communication between the music industry and government bodies. This is reflected in terms of a lack of policy and institutional frameworks at a government level that stem from a lack of participation communication with members of the industry. The lack of feedback and participation in policy issues has resulted in what is essentially a ‘separation’ of need between music industry stakeholders and the government. This lack of participation communication is exemplifi...
In many library settings, there is no planned and documented approach to managing the knowledge of the institution and making it available to staff in order to improve information service provision. In academic libraries in Kenya today, librarians have specific duties and ways of performing them. In a number of cases, there is vital knowledge resting with one individual and little is done to tap this knowledge and make it more accessible. In cases of retirement, greener pastures, death, etc.,...
Crisis in Nigerian higher Institutions is inevitable. So long as Universities are in existence, they are not immune to crises. Therefore, Universities must ensure they communicate to stakeholders after a crisis hits. These responses are called crisis response strategies which are basically what crisis managers do or say after a crisis. This study was done due to limited literature on cultism crisis communication in Nigeria and influences of crisis response strategies on stakeholder’s perc...
The rising number of traumatic events is a global disastrous phenomenon. There have been sparing psychological interventions to this menace with skewed emphasis on Post-Traumatic Stress Disorder (PTSD) and less focus on the transformational side of trauma. The purpose of this study was to investigate trauma processing strategies and posttraumatic growth (PTG) among the survivors of Garissa University terrorist attack. The study was guided by six research objectives namely to examine the ...
The media is a key avenue through which the general public receives health information. In the wake of the growing breast cancer pandemic in Kenya, it is crucial to understand the extent of the newspaper coverage after passing of the cancer legislation in Kenya in 2012. The purpose of this research was to investigate the extent of coverage of breast cancer in view of the cancer control continuum in two leading Kenyan newspapers between 2013 and 2016 and determine the existence of a prevention...
The purpose of the study was to investigate the influence of the internet on university students` moral development in three universities in Iringa region-Tanzania. The study was guided by five research questions, How does use of internet influence interpersonal behaviour among university students in Iringa Region? To what extent does the use of internet influence social contact among university students in Iringa Region? How does use of internet influence universal ethical standards amo...
Active and meaningful civic participation is a distinguished feature of democratic societies. Effective civic participation can be measured by analyzing the extent to which a government creates effective participation spaces, including digital spaces, for citizens to hold them accountable on their promises. This study examined digital civic participation in Kenya with a focus on the country’s development goal, the Big Four Agenda, using the government generated hashtag, #Big4Agenda, in...
Intermedia Agenda setting –Instances when the media agenda is shaped by other media (Lopez-Escobar, Llamas, McCombs, & Lennon, 1998). #KOT- This is an abbreviation of ‗Kenyans on Twitter‘. Operates as Kenya‘s virtual ‗town square‘ where pre-dominantly on Twitter, people meet to discuss the day‘s issues. Through the hashtag #KOT, Kenyans on Twitter unite against perceived government corruption, respond to media misrepresentations of their country, share jokes, and participat...
Over the last decade, digital communication has grown in importance as the number of internet users continues to grow. This growth has had an enormous implication on how brands engage with their audiences. Although both scholars and practitioners have jointly acknowledged the capabilities of the internet as a communication tool that has great potentials and advantages, there remains a scarcity of knowledge on factors affecting online engagement behaviour. This study sought to fill this gap by...
This study investigated the adoption patterns of e-newspapers by institutions of higher learning in Kenya. It focuses on the faculty of United States International University, Main Campus, and Nairobi. The specific objectives of the study were to: examine the relationship between demographic characteristics; cost of e-newspapers in contrast to print newspapers and; ease of access of e-newspapers and adoption of enewspapers by faculty of institutions of higher learning. The study adopted two t...
Abstract This article describes the challenges of working toward an enabling policy and legal environment for community radio in Nigeria. Given the acute development problems it faced and years of autocracy, expectations were that when Nigeria became a democracy, it would immediately deploy all tools, including community radio, to enhance development and participation. Theorists suggest that democracy should be accompanied by enlarged opportunities for expression occasioned by, among others,...
Abstract This study investigated the role of newspapers’ frames on public perception of Kenyatta National Hospital (KNH) during the wrong patient brain surgery crisis. To be specific, the study examined the most prevalent crisis frame featured during KNH wrong-patient brain surgery crisis. Second, it examined whether the four newspapers’ (The Daily Nation, The Standard, People Daily, and The Star) coverage of KNH wrong-patient brain surgery crisis was reported negatively or positively (v...