ABSTRACT This research work was carried out in order to find out what the populace of Enugu South thinks or feels about television programmes in Enugu State. The research also attempted to look into other peoples work related to the research topic. During research, the people of Enugu South were used as the populace of study; questionnaires were the major instrument of study. Random sampling method was applied to obtain the potion of the population on whom the instruments were administered.�...
ABSTRACT This study is a survey on Television Tobacco Adverts and its influence on Teenage Smoking habit. It uses the Youths in Owerri Municipality in Imo State of Nigeria as its sample. The study uses the questionnaire as a survey method for the collection of data from the sample and population. The sample percentage model is adopted in vesting collected data. The research reveals that Television Tobacco adverts reinforces the habit of youths towards tobacco. It shows that a combinatio...
ABSTRACT This study is to identify the impact of Advertising on the marketing Global system for mobile (G.S.M) Communication in Enugu a case study of MTN Nigeria Communication Limited. The main purpose of this research among others is to know the important and benefit of advertising to the general public such as those in the top position both federal, state and local government level. Also to the business class they can now obtain and give information to one another any time they...
ABSTRACT This study probes the impact which TV. has on the cultural values of the Nigerian youths. It specifically tackles the impact of western TV. programmes on Nigerian university students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among ESUT students Enugu is significantly associated with their perception of Western culture and exposure to western TV. programmes. The assumption that foreign media content has direct powerful e...
ABSTRACT This work is designed to study how dwellers use Newspaper and Television messages to effect social change. It is pertinent to note that Newspapers, though rarely find their way into Adaba Community, only those who work in Uzo-Uwani Local Government Headquarter and those who are opportune to visit Urban areas, such as Enugu, Onitsha, Nsukka town, but a few, some times come home with few copies of these Newspapers on an irregular basis. Moreover, even the readership of these Newspape...
ABSTRACT Industrial organizations who produces (s) goods or services have to liaise to the public through public message Newspaper. This ensures patronage from the customers. For this task to be carried out it needs then help of a Public Relation Practitioner who systematically design a way to make mutual relationship between the people- customer and the organization. The researcher therefore, deemed it necessary to delve into the use of public relation in business management cho...
INTRODUCTION 1.1BACKGROUND OF THE STUDY In a complex society like ours the role which the press radio, television, newspapers, magazines and all forms of communication can play in effective rural development should not be over emphasized. Like other agents of development such as learning, the press especially the newspaper is very important in the proper development of our rural communication. The press as the fourth estate of the realm has other vital roles to play in the current campaign fo...
ABSTRACT Feedback mechanism is a very important yardstick for measuring audience acceptance f and participation in programmes and messages would be missing if feedback is omitted from the source. A very important element would be missing if feedback is omitted from the basic structure of communication which contains sender, message, channel and receiver. It is cleared that the numerous gains and or effectiveness of FM broadcasting cannot be isolated from the basic element of broadcasting as a...
ABSTRACT This survey seeks to examine the influx of foreign television channels like ‘Channel O’ on the culture of third world countries like Nigeria. It assumes that foreign programmes in broadcasting have debase the culture of Nigeria. The researcher uses the survey method with techniques, like questionnaire administration and interviews. In the bid to achieve her aim, the researcher uses Enugu, as her case study and studied the two local government areas that make up Enugu city that is...
ABSTRACT This study is aimed at evaluating the effect of tobacco advertising on youths, using student in Institute of management and Technology as a case study. The work opens up in chapter one and contains the background of the study, statement of the problems objectives of study, research questions, significance of the study and limitation of the study. Chapter two is a comprehensive review of related literature. While chapter three deals with the methodology. Chapter four contains the pres...
ABSTRACT Public Relations through sometimes over looked is a concept that is almost as old as mankind, the early man in all his naivety built public relations principles in his action he went in search of food. While the woman held forts in the home he led his life alongside animals in the force that is to say that he maintained cordial relationship between his self and the animals in the forest that I think is public relations at its incipient stage. The beginning in spite of this early Deve...
ABSTRACT This study is geared towards finding out the role of television in political mobilization of rural areas in Nigeria with special reference to Njikoka Local Government . For this study, five rural towns in Njikoka Local government Area were studied. The important of television as the most mobilization media of mass communication is universally acknowledge, the use of television is limited because of some factors that militate against its full utilization, such as h...
ABSTRACT Evaluation is a prelude to strategic action. Strategies once identified must be evaluated to determine whether it is serving the purpose. However, this topic is based on “The use of public relations as a tool for eradicating cultism in Nigerian tertiary institutions: A case study of institute of management and technology IMT, Enugu”. The main data-gathering instruments were questionnaire questions. Frequency and percentages were utilized in analysis of data. The major finding...
ABSTRACT This paper examines the role or the impact of Nigerian Press on shaping the country’s political structure period of study 1999-2004. A general study of Nigeria is because it happens to be the period when we witness a transition to civilian rule. Many library materials constituted the sample source and literature review. Dates were also collected through extensive reading of information material on the government administrative policy. There findings showed that by the period of 199...
INTRODUCTION BACKGROUND OF THE STUDY The tendency, most of the time especially in the developing countries, is for media practitioners to package their media contents well. In doing this, they do not take into consideration their supposedly diverse audience. This may be as a result of professional ignorance or perhaps taking the audience for granted. But taking the viewer, listener or reader for granted today is ver costly on the part of the communicator. In same vein, may be the ...