TABLE OF CONTENTS Title Page i Dedication ii Acknowledge iii Table of Contentsiv -Answers1 References TO DISCUSS IN DETAIL THE DIFFERENCES BETWEEN WRITING FOR PRINT AND NEW WRITING FOR BROADCASTINGANSWERFirstly, print journalism is a division in the Mass Communication that gathered news, prepared them and disseminate for public readership Via (books) newspapers, magazine etc. In Nigeria, Rev. Henry Townsend published the first newspaper Iwe Irolin in Abeokuta in 1849. A newspaper is a ...
ABSTRACT Media staff welfare and effective journalism in Nigeria look into the problems the Nigerian Journalists face as the carry out their duties. The results of the methodology shows that the media staff are not taken good care of. The journalism in Nigeria based on what is obtainable and that the proper welfare of Nigerian journalists will ensure effectiveness in the discharge of their duties. Journalist also should be objective and honest so as to bring journalism in Nigeria back to he...
INTRODUCTION 1.1BACKGROUND OF THE STUDY The role which the mass media play in the day-to-day running and shaping of the society cannot be underestimated. The mass media, especially the electronic media, which include Radio, Television integrate the communal functions of the society: relating both the internal and external environment. This they do by re-creating, maintaining and reinforcing people, this means in their daily operations, the electronic media operate as essential tools for t...
INTRODUCTION Pidgin English came into existence as a result of the coming of the colonial masters to Africa, the highly respected philosophers – said and I quote, “No language is an Island meaning that language only came into existence through a pre – existed one. Pidgin English came into existence through English Language. The coming of the white men to Africa really changed a lot of cultures, languages, norm, ethnics and non – ethics values etc in African. The language pidgin ...
INTRODUCTION 1.1BACKGROUND OF THE STUDYFinance ahs been described as the bold of any business organization and its vital need is double realized where it is Ladcing Lease financing is becoming one of most important sources of finance for a firm.According to J.Iloh (2002) leasing is sources of long term financing involving a contractual agreement between two parties the lessor who owns the assets and the leases who is utilizing the asset in consideration of a periodic payment called lease r...
ABSTRACT This study is aimed at critically examine the effects mass- media on rural development. The work also includes the origin of the programme, Literature review, a statement of the research problem, the hypothesis and the research methodology of the study. Equally included are the data analysis, data interpretation, results, discussion as well as bibliography. The research problem is “The effectiveness of ESBS (radio) rural enlighten programme “ONU OHA”. The result of the stud...
ABSTRACT One company (ANAMMCO Plc., Enugu) was used in this empirical work o determine the attitude of top management towards public relations function. Four research objectives and three hypothesis formed the basis of this work. and the library research and sample survey methods of research were used in this study. Among nine(9) questionnaires sent out, they were all duly completed and returned. The textual, tabular and simple percentage modes of presentation were use in analyzing, pre...
INTRODUCTION We are all conversant with the media system, its application in almost all areas of human endeavor, though with little or no effort on finding out what is the effect of the media on our moral/cultural values. The media is one of the most important instrument of shaping, educating and generally developing the society but at the same time has a serious effects on our societal values . our value system has begin to degenerate because of what people see and believe through accessing...
ABSTRACT This research study was primarily motivated by the research curiosity to examine the extent to which Nigerian home movies has negatively influenced the Igbo culture given the rate in which these movies has proliferated Nigerians markets. The data gathered and the finds in this study are to serve as reference material for future researchers in the field of home movie production and mass communication. Responses wee gathered through research questionnaire from Igbo adults who are con...
ABSTRACT This thesis, PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF Nigeria PLC., Enugu) is based on finding out the need of Public Relations at management level in a business organization using First Bank of Nigeria Plc. I this research work the researcher has investigated on how the management sees the public relations unit of the bank and how its activities affects the bank and also its benefits from these activities. Questionnaires and oral ...
ABSTRACT In this study on “Comparative Analysis of the Role of Mass Communication and Interpersonal Communication in Rural Development, a study of my town; Obeagu in Awgu Local government Area, Enugu State. I studied the respective role of Mass Communication and interpersonal communication in rural development in order to find their exact roles, their differences and similarities, advantages and shortcomings and the likely ways both can help to enhance speedy of rural development. The sur...
ABSTRACT There have been meaningful contributions by researchers on the subject, Public Relations. This project developed after a series of consultants and research, it seeks to put to rest the thought of the minds of many people as to whether Public Relations is necessary in an industrial Organization. It is our belief that despite being the means through which public relations is mostly propagated the industry, as an organization also has an image to protect the need for an effective public...
ABSTRACT It is rare these days to see advertisement broadcast on television without women playing prominent ant visible roles. Such roles range from complementary, subjective, subordinate to major actors in most television advertisements. Women’s role in Television advertisements have hitherto generated series of controversial arguments both in favour and against, especially in the advertisement of tobacco and alcohol products. Thoughts are also rife regarding various environmental and ...
ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on Product Promotion, in Enugu Metropolis. To do this, I used survey research method to elicit the desired information from the sample produced. In this work I started the research problems, set the objective and significance of the study, communicated the research questionnaire, reviewed some relevant literature, defined some terms, and hypothesis. In the work, the whole of the given tested hypot...
ABSTRACT The need for this study was find out “The Apathetic Behaviour of Nigerian Journalists to Science and Technological Reporting”. This work was motivated by the felt need to know whether they have indifferent or apathetic behaviour to science reporting beat, whether the journalists possess adequate educational and professional skill for effective science and technological reporting and whether the journalists prefer other beats such as politics, crime, economy, sports and others t...